百度 搜索引擎 优化(中小企业如何把握时机跟上时代脉搏？如何抓住移动互联网)

　　百度 搜索引擎 优化(中小企业如何把握时机跟上时代脉搏？如何抓住移动互联网)

　　简介：百度手机优化技巧1、title、description、关键词依然是最重要的标签，但是一定要控制字数，用一句话来细化标题，关键词不超过3个最好，把网站或者产品和服务的内容提炼成描述，不超过36字。百度官方表示百度蜘蛛的UA是Baiduspider，所以不要误认为是Baiduspider-mobile。Mobile SEO Tips 百度手机SEO和谷歌手机SEO的区别百度建议网站是PC+WAP形式的独立移动站，而谷歌一直偏爱响应式设计。

　　移动数字时代已经到来，人们没有太多思考的时间。越来越多的用户使用手机进行社交、查看新闻、移动办公室和浏览网页。随着数字营销被推到最前沿，许多公司开始转向移动搜索引擎优化，一直在尝试移动搜索引擎优化。中小企业如何抓住机遇跟上时代脉搏？如何抓住移动互联网千载难逢的机遇进行数字营销？今天请到云优化创始人“邢清涛”与大家分享：如何通过百度移动搜索引擎优化精准获客。

　　手机SEO内容表达要求更严

　　百度搜索越来越重视移动搜索门户，不仅提升了移动搜索体验，还发布了《百度移动搜索落地页体验白皮书》。最引人注目的是强调：百度坚决捍卫移动搜索用户体验。移动端搜索引擎优化和PC端的差别还是很大的，尤其是手机屏幕上显示的内容很小，对移动端网站的要求更高，主要体现在以下几点：

　　1、简洁直观的页面布局合理简洁的布局，页面字体、字号、文字行距等设计要适合手机用户阅读

　　2、Loading speed fast page loading speed is an important factor that affects the user's search experience. Baidu Search's research on user behaviors shows that 网站 with the loading time of the first screen of the page within 1.5 seconds will bring users a smooth and fast speed experience.

　　3、Mobile terminal adaptation (1） design and build a mobile station that forms a corresponding adaptation relationship with the PC station, and actively provide mobile pages and adaptation relationships to Baidu; (2）若网站 has not built a mobile station for the time being In the plan, please adapt the PC site to adapt to the interface of the mobile browser and bring a good visual experience to users.

　　Baidu mobile optimization tips

　　1、title (title), description (description), 关键词 (keywords) are still the most important tags, but the number of words must be controlled, and the title should be refined in one sentence. 关键词 no more than 3 are the best. 网站 or the content of the product and service is refined into a description, no more than 36 words.

　　2、 In addition to the basic tags used by computer-side SEO, mobile search engines prefer simple tags, such as <strong> and <em>.

　　3、 Avoid redundant code, dead links, empty links, repetitive rate links, and # number links, etc.

　　4、手机SEO has stricter requirements on the 网站 framework, reducing advertisements as much as possible, making the image quality as high as possible and the content relevance as strong as possible.

　　5、robots Don’t set any restrictions, let all search engines crawl. Baidu officially stated that the UA of Baidu spider is Baiduspider (www and m are the same). Don't mistake the UA of Baidu mobile spider to be baiduspider-mobile.

　　Mobile SEO tips

　　The difference between Baidu mobile SEO and Google mobile SEO Baidu suggests 网站 is an independent mobile station in the form of PC+WAP, while Google has always preferred responsive design. Some 网站 does not have independent mobile 网站, and those who do not want to be transcoded can prohibit Baidu transcoding through meta tags and other methods, but the experience of mobile users visiting a page on a PC page is definitely not good. The mobile pages that Baidu really crawls are only a small part, so the titles, abstracts, etc. seen in the mobile search results are often PC pages. The biggest difference between mobile SEO and PC site optimization is the page file size and subsequent The opening speed. 1.The need to open the page within 5 seconds is the reference value given by Baidu. If you want to open fast, naturally you have to streamline navigation/advertising, optimize pictures, etc. Screen width adaptation, font size, line spacing, etc. will also affect the user experience.

　　Summary Baidu officially claims that in the second half of 2018, HTTPS will affect search ranking as one of the high-quality features. So 网站 ranking with HTTPS is generally relatively good. The style of the mobile search result page is relatively single but mature, and the optimization method is becoming more and more solid. You can connect 网站 to the bear palm number and write the Baijia number 文章 in accordance with Baidu's specifications. It is more conducive to 网站 content display opportunities.

　　移动时代已经到来，移动营销是未来的趋势。想做好百度移动SEO一定要在落地页上下功夫，大家可以通过百度站长工具检查是否符合《移动落地页体验白皮书》规范。根据检查出的问题反馈进行整改，通过此功能可以很方便检测自己站点是否符合百度落地页面的规范，做到以用户体验为中心，更好的为移动用户去服务。